Understanding How Google Advertising Works
To understand how advertising on Google works, you just have to think about finding content related to your business online. Google does that for you. If you have a bridal shop, for example, the customers you want to reach are ones that are getting married.
Your ad on Google will be placed near articles that brides and grooms to be are going to be searching out the most. Expect that your ad on Google will be near articles about wedding dresses, wedding dress accessories, and other wedding related content. This is about as targeted a marketing campaign as you can get.
